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The mastermind behind "E For Explosion" is the American singer-songwriter Jamison Covington, who at the tender age of 18 already found himself signed to a major label as half of JamisonParker and has managed to sell a proud 30,000 albums in the USA. A talent, a great one even, perhaps even a BRAVO and VIVA face, but definitely someone who can cater to a market segment and target audience. The main clientele of "Reinventing The Heartbeat" is likely to consist of young ladies, roughly between the ages of 23 and 28, who have already surpassed the Red Bull-vodka age, are not yet lying on the sofa with a hot water bottle, but are already staring at burning candles more often. Those who do not belong to this clientele may find quite a bit to be annoyed about upon a second listen to this album. For instance, there is this strangely restrained and pressed, vocally quite limited voice of Mr. Corvington. Yet, the flaw of "courageous whispering" seems to be a trademark. As it is said in "I Explode": "Damn this voice... The cowards shout".
Corvington's love lyrics often come across as hand-holdingly banal and rather soft. However, the most exciting aspect of this album is the discrepancy between form and content, here: sound and text. The late-pubescent lament has been poured into finely, almost tenderly arranged sound architectures. It is quite remarkable how much sophistication and intricate foundation is embedded in these songs, without them sounding overloaded or clunky. As larmoyant as Corvington may be in his lyrics, he reveals himself as a composer with increasing confidence. Perhaps the label Eyeball Records has allowed him to do his own thing too much - apparently, there was a conscious decision to forgo conventional choruses. But it seems that in New Jersey, they know what they have in Jamison Corvington and "E For Explosion". "Reinventing The Heartbeat" could be the overture to a truly great pop jewel.
